Email:
The BBSA (British Bridal Suppliers Association) set up the campaign Brides Beware in 2013 to help raise the awareness behind the risk of purchasing wedding, prom and bridesmaid gowns online. The main message is that if you see a gown in a boutique for £800 and then see it online for £250 there will be a catch. The result is more often than not a substandard gown in poor quality fabric, a lack of underskirts and structure and dreadful beadwork.
The main issue with these copycat websites is they are using photography owned by manufactures and designers, claiming that this is the dress the customer is purchasing. When really they are simply creating a substandard copy from the photograph.
The campaign is helping to inform brides before they waste their precious wedding budget on a copied gown. The campaign currently has a Facebook page with over 25,000 followers, as well as Twitter and Instagram. There has been an overwhelming positive response from brides and retailers and the number of followers is growing each day.